Privacy Policy
Last Updated: January 2026
Unlimited Luck Casino Affiliates ("we," "us," "our," or "Company") operates the website purehcs.co.uk (the "Website"). We are committed to protecting your privacy and ensuring you have a positive experience on our Website. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information.
Information We Collect
We may collect information about you in the following ways:
- Personal Information: When you voluntarily provide it, such as your name, email address, phone number, and postal address through contact forms or registration.
- Technical Information: Your Internet Protocol (IP) address, browser type, operating system, referring URL, and pages visited on our Website.
- Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to track your browsing activity and preferences.
- Usage Data: Information about how you interact with our content, including links clicked, time spent on pages, and affiliate conversions.
How We Use Information
We use the information we collect for the following purposes:
- To analyse Website traffic and user behaviour through analytics tools.
- To track affiliate commissions and conversions from casino referrals.
- To improve our Website functionality, content, and user experience.
- To communicate with you regarding inquiries, updates, and promotional offers.
- To comply with legal obligations and protect our legitimate business interests.
Cookie Policy
Our Website uses the following types of cookies:
- Essential Cookies: Required for basic Website functionality and security.
- Analytics Cookies: Used to understand how visitors interact with our Website via third-party analytics services.
- Affiliate Tracking Cookies: Used to track referrals and conversions to casino partners.
- Marketing Cookies: Used for targeted advertising and retargeting purposes.
You may opt out of non-essential cookies by adjusting your browser settings or clicking the cookie consent banner on our Website. Please note that disabling cookies may affect Website functionality.
Third-Party Links
Our Website contains links to external casino websites and affiliate partners. We are not responsible for their privacy practices, policies, or content. We strongly encourage you to review the privacy policies of any third-party websites before providing personal information or engaging in gambling activities. Your use of third-party websites is at your own risk and governed by their respective terms and policies.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of the personal data we hold about you.
- Right to Rectification: You may request correction of inaccurate or incomplete data.
- Right to Erasure: You may request deletion of your personal data, subject to legal obligations.
- Right to Restrict Processing: You may request limitation of how we process your data.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to marketing communications or certain processing activities.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal information for as long as necessary to provide our services and fulfil the purposes outlined in this Privacy Policy. Generally, we retain data for up to three (3) years unless required by law to retain it longer. Affiliate tracking data may be retained in accordance with our affiliate programme requirements. You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions, concerns, or wish to exercise your privacy rights, please contact us at:
Email: [email protected]
We will respond to all requests within thirty (30) days or as required by applicable law. If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.